Here is a very funny Australian TV commercial that relies on one simple idea that the copywriter exploited with great panache. The well-edited voice-over makes the ad seem much shorter than its two minutes. Terrific. Who's for a pint?
African Brew Ha Ha
African Travel Book & Blog
- AFRICAN BREW HA-HA
'Joy and heartache, despair and exhilaration, moments of sheer insanity ... Alan Whelan captures Africa to a T.'
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You're too kind
- MEDIA RELATIONS
"We have achieved some excellent press coverage, both locally and in the national press, enhancing the company image considerably. Your approach to understanding the business and assisting and coaching has been invaluable. I would like to add that it has been as much fun as it has been effective and I will definitely recommend Inkwell to others." Mike Peters, Universal Products - MEDIA RELATIONS
“You made sure the end results were exactly what Xyone required.” Steve Robinson, Xyone - NEWSLETTER & MEDIA RELATIONS
"Thank you for your continual expertise and advice with regard to our newsletter Concept Update and newspaper editorial. The feedback from our clients has been very positive and we find our newsletters to be an extremely effective marketing tool." Sue Cox, Concept Conferences - NEWSLETTER
“Thanks to you and your professional, friendly approach we now have a newsletter to be proud of.” Richard Ainsworth, partner, Rawsthorn's Solicitors - COPYWRITING
"We have received many compliments regarding our new brochure. Thanks to your experience and professionalism we have achieved a product of a superior quality to that of our competitors." Ian Hunter, Utopia Homes - COPYWRITING
"Thank you for the superb job that you have done producing my brochures. I will not hesitate to recommend you to other colleagues who I feel would greatly benefit from your listening ear, attention to detail and prompt service." Sally Griffiths, Hands in Harmony - MEDIA RELATIONS
"Since Alan began working with the Institute of Directors, our coverage in both Lancashire and Cumbria has increased beyond recognition. We now have regular coverage in both parts of the region across many publications. Alan has a superb and direct relationship with the major publications in the North West and seems to have an amazing knack of getting almost weekly coverage for us. Alan's work has truly exceeded our expectations. He is a consummate professional, well connected and a pleasure to work with." Laura Wolfe, Institute of Directors, North West - GHOST WRITING
"We would like to thank you for all your efforts and guidance with this project, we would not have been able to achieve the finished manuscript without your professional help in both the writing of the book and the synopsis; you have truly made it into a book well worth reading, and we now have high hopes of getting it published. You not only gave us good advice, but also encouraged us." Karen Stephens & George Fulford - COPYWRITING
"The copy for the brochure and site are great." Steve McClean, SM Consultancy Ltd - COPYWRITING
"Thanks so much for the copy and all of your help; the feedback that I have had has been great ... it has been so appreciated." Diane Evans, Sure Events - GHOSTWRITING
"My biography has gone down really well and people have expressed their delight in reading it. Not just one or two but almost everyone who received it... my congratulations to you on an inspired piece of work." Lionel Gorick, Iotech, Liquid Plastics - MEDIA RELATIONS
“Your business is about generating awareness and publicising your clients’ businesses and you have certainly achieved this.” John Carroll, Barsbank Consultancy
Check these out
Other Bloggers I know or like
- Book covers
eye-catching - Chromasia
magnificent - Go Fug Yourself
funny - IT Support Throughout Lancashire
technical - NYC Photography
engrossing - Pepys' Diary
historical - The Garage Door Expert
up n over - The Practical Surveyor
useful - Unst Bus Shelter
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Analytics
July 21, 2009
September 15, 2008
Highway Star
Here's an 11-minute voice-over I wrote for the exciting world of hydrodemolition. The client, Buxton Water, can be seen everyday on motorways, hanging off the side of bridges and generally making a mess of the country's infrastructure.
It was clear that the demolition techniques needed to be seen to be fully appreciated so they commissioned a DVD to show prospective clients - mainly the council departments responsible for roads and highways throughout the UK - what the new technology can do in preference to the archaic pneumatic drill.
Click on the Buxton Water logo to see and hear the film.
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